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Case Study
Medical Industry

Project Details
Services
Organic Social & Paid Social
Platforms Used
Twitter, LinkedIn

893%

increase in organic engagements for twitter

197%

increase in linkedin impressions

192%

increase in Twitter followers

Implementation and Results

We’re thrilled to be working closely with Medical Industry Ltd, a leading UK MedTech support organisation, specialising in medical accrediting.

Since 2018, we’ve worked closely with Medical Industry Ltd to build their brand and awareness on organic social media channels. Our approach to working with them is very hands-on, and we’re proud of the mutually beneficial relationship we’ve created with them.

One of the joys of working with the team at Medical Industries is how collaborative we are able to work, which in turn only benefits their organic social platforms further. They lend us their MedTech expertise, which we combine with our social media genius, and the results over the past two years have been considerable.

Since Medical Industry Ltd began working with us, they’ve enjoyed an all time 192% organic increase on Twitter followers and 745% for LinkedIn.

We regularly discuss innovative ideas and lend our expertise to the Medical Industry Ltd team to help them push their social media presence further and to continue to refine it in a challenging and constantly evolving sector. Throughout the course of our working relationship with MIA we’ve changed the direction of their social profiles and reinvented their voice and tone, resulting in a stronger social media presence, better engagement and a higher number of impressions.

For Q1 2020, we saw organic engagements for Twitter increase by 893%, and LinkedIn by 227%. We also saw organic Twitter impressions increase by 200%, while LinkedIn impressions increased by 197%. We were able to help them achieve this during the outset of the coronavirus pandemic by advising them on the types of content and voice they should have as an organisation within the healthcare sector and managed to help them use this to their benefit, resulting in substantial social growth.

Through the latter half of 2020, we’ve been working closely with the Medical Industry team on our next innovation that will support their social media. The Mini MIA Podcast is a twice monthly podcast that we have been deeply involved with in terms of planning and logistics, though the Medical Industry Ltd team have been the power behind the project. The podcast will focus on topical trends affecting the healthcare industry and interview relevant guests on these topics.

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