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Case Study
Cats Protection

computer an mobile showing cats protection website
Cats Protection Logo
Project Details
SEO, PPC, Web Design
Team Comment
"When Cats Protection went to tender, we pitched as an agency and included potential website designs. We won the pitch and there were minimal changes from the initial design to development. I was really pleased about that." - Tom


Drop in Supporter & Donor acquisition cost


In search terms


Generated in sponsorship

Implementation and Results

We’re delighted to have enjoyed a long and fruitful relationship with the UK’s largest feline welfare charity Cats Protection.

Since 2009, we’ve worked with Cats Protection redevelop their website and adapt to the vital and ever-changing role that online marketing plays in digital fundraising.

Our approach to working with Cats Protection is to make them feel as though we are an extension of their team.

The benefit of having worked with Cats Protection for so long is that we have been able to develop a flexible and mutually-rewarding relationship. We make ourselves available for in-depth discussions around online strategy as well as quick chats advising of SEO best-practice.

Over the years, we have helped Cats Protection develop award-winning and successful websites, while aiding in the acquisition of new supporters and donors through ongoing SEO and Google Ad Grants campaigns.

On top of this, we’re always keen to offer ideas and innovations across all digital marketing channels so that the communications, marketing and fundraising teams can continue to reach new audiences and grow the fantastic and vital services the charity provides for cats and cat owners across the UK.

In addition to managing and developing websites for Cats Protection, the SEO knowledge and expertise we provide makes sure that users looking for cat welfare advice, adoption services or worthwhile campaigns to support, come to the right place.

In the last year, the website’s organic traffic has grown by 20% and online donations from organic have risen 117%.

As one of the many UK charities that benefit from Google’s $10k/month Ad Grant, Cats Protection also entrust us with ongoing management of their account.

We are proud to be members of the Google Ads Grants Certified Professionals Community, allowing us direct access to the Ad Grants team at Google, including updates on latest releases and policy changes.

Each month the Cats Protection account makes full use of the grant and it has become a vital revenue stream for the charity.

During the first half of 2020, the Ad Grants account generated over 12,000 site visitors a month and 400 new donors. A 30% increase on 2019.

In 2020, organic traffic to the Help and Advice pages on the website has increased 600% YOY.

Since the new website was launched in Sept 2019, Ecommerce Conversion Rate has increased by 140%, generating nearly 17,000 extra donations.

Cats Protection website on mobile
grey cat
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