The goal of any outreach campaign is to obtain relevant and high-quality links that will increase your Google rankings. At the same time, it offers an organic way of reaching potential customers utilising valuable and dynamic content in various forms, from engaging and thought-provoking articles and blogs to infographics, social media and niche industry directories.

It’s important to keep up with current trends and competitors in order to make sure your brand is active and knowledgeable concerning popular industry topics. We know that every business and its relatable content is unique, so we treat every outreach campaign as a bespoke project.

The landscape of SEO and link building is always changing, and today, the importance of building high-quality links has never been higher. The need to understand and implement high-quality campaigns is essential if you're going to compete and thrive online, and that isn't going to change any time soon.
Moz

How Outreach Can Support Your Business

How Do We Do It?

In order to achieve this, we use industry leading tools and our comprehensive market knowledge to research trending content that is relevant to your industry, and to analyse your competitors’ activity. This enables us to identify relevant websites, bloggers and influencers that offer a strong fit to promote your brand and help you to gain further exposure.

Quality Content

Bill Gates immortalised the words, “content is king,” so it’s no surprise that people love engaging and informative content. It’s what drives every social media platform and the majority of modern human interaction.

With Google available on every mobile, desktop and tablet, it has quickly become the go-to place for people to research anything and everything. Our outreach strategy is based on offering a diverse range of content that adds value both to webmasters, their readership and your company.

We take time to learn about your customers, what they want to learn and where they’re likely to seek out this information. This, combined with our ever-growing network, allows us to compile an extensive list of content ideas and suitable outreach opportunities for your business.

A Personalised Approach

A significant amount of time is spent researching and analysing the content on every single website so that we can offer bloggers and webmasters unique and enticing content.

Once we have identified these opportunities, we reach out to them using a personalised and tailored approach that highlights the benefits of working with your brand. We then work to continually cultivate these relationships through ongoing networking and interaction, and even long-term brand collaboration.

To find out how we can implement an outreach campaign to drive the results you need, contact one of our experts today.

Get in touch today

Featured projects

Website

After a very tense and nerve-racking tender process we were thrilled to hear that we had once again being nominated as the preferred supplier for the redevelopment of the Cats Protection website. This complex and feature rich website is scheduled to make its debut in 2019, so be sure to keep an eye out for it. It'll be Purrrfect.

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Cats Protection Redevelopment

Website

Another thrilling project awarded to MCM Net by an amazing charity. We are passionate about the sector and always humbled when we partner with a new charity to deliver a project that assists in raising awareness, donations and sponsorships. The new Heart of Kent Hospice website project is currently underway and expected to make an appearance in 2019.

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Heart of Kent Hospice

Search Marketing

Our latest Digital Marketing client, Kenward Trust have enlisted our help to grow their online exposure through a combination of the Ad Grant and SEO. We're extremely excited about the potential of what can be achieved here and look forward to a long-term relationship with the Kenward team.

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Kenward Trust