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Social Media Audit Agency

Social media seems easy from the outside, especially when you take into consideration the level of ease you can create an account with. However for businesses it requires clear and concise planning and strategies to allow you to make sure you are sharing the correct types of content and are in line with your businesses objectives within the types of content you are sharing. 

It is important to take a moment to reflect and analyse your current social media strategy to see where you can improve and understand what is working well – allowing you to be able to share more of the top performing content.

197%

Increase in impressions on LinkedIn

745%

Organic increase on LinkedIn followers

200%

Increase in organic Twitter impressions

What are the benefits of a Social Media Audit?

There are some fantastic advantages to carrying out an in-depth social media audit. Here are some of the top benefits;

Understanding – following your social media audit you will have a much greater understanding of the types of messaging, visuals and styles to use in your strategy that perform best with your audience; as well as what needs to be improved and worked on, or changed to fit the brand image.

Direction – a social media audit will enable you to fully understand what you’re doing that works well and what content is not performing best. Going forward you can then begin to plan new ideas around what is performing well.

More Engaged Audience – following your social media audit, you’ll have the tools and knowledge to then create more engaging content, leading to a more engaged following.

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A process-driven social media audit is an effective one. You want to ensure you are using a checklist or template when working through the process to maximise results and accuracy when comparing data.

What results can I expect?

A social media audit is an extremely useful task that will enable you to really push on and take your social media to a whole other level. Here are a few things you can expect following your own audit;

Increase in Metrics – once you’ve identified the styles of content that works well you will be able to create more that fits it, This will likely create greater engagement and interaction across your profiles, as well as gaining more followers.

Better Strategy – knowing what content works best will enable you to put a strategy in place that better reflects your brand with a message that you know will work.

Improved Brand Awareness – the better your content is, the more users will want to follow and share your content, enabling a greater amount of users to come across your channels.

In search of a social media management agency to help take your social media to the next level, get in touch. Our expert Social Media team can help you with any questions you might have.

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