Keyword Research Agency
Understanding what your audience is searching for is essential in establishing a strong SEO strategy. Through keyword research your business can gain valuable insight into your target market and how they are searching for your content, services or products. Keyword research is an integral aspect of any SEO service, as optimising a website will require using the best keywords to get your site ranking. As a specialist keyword research agency, we’re all about helping to generate the right traffic to your site – that will then convert to leads or sales.
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What is keyword research?
Keyword research involves the practice of learning what users type into a search engine when searching for something. Before websites can be optimised, it is essential to know the right keywords to rank for in order to generate relevant and high quality traffic. If nobody is searching for what your content is about, you will not get any traffic to your site. Ranking for the right keywords will ensure a flow of more qualified traffic.
What are the benefits of keyword research?
As the key driver to your site’s traffic, having a strong SEO strategy is important. This is where we come in as a highly experienced keyword research agency! There are many benefits to using keyword research, some of which include;
An engaged audience – In order to produce relevant content to your audience, it is essential to understand what keywords will funnel the best traffic to your site.
Increased conversions – Relevant content with the right keywords will attract qualified traffic. If the content is meaningful to those who are reading it, your conversion rate will increase.
Trend insight – Keyword research will offer you crucial insights into the current marketing trends. This enables you to keep up to date and maintain relevant content.
Research shows that more than 75% of users don’t look past the first page of search results. That is why it is so important to make sure your keyword research is on point and your users find you with the right searches.
What results can I expect?
Our approach to successful keyword research involves a number of different factors. Through studying the market and undertaking extensive competitor research for you, we can find the best keywords that your site should be ranking for. Keyword research will enable your site to attract more qualified traffic, as such securing more leads or sales. Through keyword research your content will remain up to date, and will more importantly rank higher in SERPs than before.
If you are ready to get new and relevant keywords to rank for, then make sure you get in touch. Our expert SEO team can help you with any questions you might have.