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Google Shopping Agency

Google Shopping Ads allow e-commerce businesses to show individual product listings at the top of the Google results page. These ads are served to users looking for a specific product, such as “mens shoes” and can help drive sales and revenue through your website. You can directly reach users looking for a specific product and removing the whole browsing process. If your products are competitively priced this is the perfect way to grab the users’ attention.


ROI on a campaign


Revenue in one month


Cost per click

What are the benefits of Google Shopping?

There are a number of benefits to Google Shopping that can help you achieve your goals and drive more product sales. Some of the top benefits include the following…

  • Competition – your products will appear directly next to your competitors’ ads which is great if you are competitively priced or offer a much superior product.
  • Imageyou can use product images along with your ads that display your product directly in the search results. This is great to really display the features of your product directly in search results.
  • Direct – drive conversions directly from Google search results, if your descriptions are clear you can appear for specific searches and fulfill someone’s needs such as “navy mens brogue”.
Google Shopping Agency

Google Shopping ads make up for 85% of all clicks for retail searches. Shopping makes it easy for the user to find specific products so you should make sure your products are appearing.

What do Google Shopping ads look like?

Google Shopping ads can appear in a few places in the search results, which include at the top of the page, on the right-hand side, or in the shopping tab. We explain what each of these looks like…

  • Search Results – your shopping ads can appear at the top of the search results or the right hand side on desktop when people search for keywords related to your product.
  • Shopping Tab – if your ad isn’t selected to appear in the carousel it is still likely to feature in the shopping tab, which continues to grow in popularity for users.
  • Partner Sites – this can be switched on or off but allows your shopping ads to appear on YouTube and other Google partner sites including many of the large newspapers.
Google Shopping Ads

Are you ready to get the most out of Google Shopping for your brand? Get in touch with our PPC team who can answer any questions that you might have about the service.

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