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Waze Advertising Agency

With 110 million monthly users, Waze is a platform that you should be thinking about. Google bought the company for a whopping $1.3 billion in 2013 and it continues to grow as a navigation app due to its user-generated content and traffic information. If you didn’t know already you can target users within the app through local ads, so why haven’t you already?


Impressions for one business


Cost per click


Clicks to the website

What do Waze ads look like?

There are three ways that Waze ads appear to users within the app that you can choose when setting up a campaign on the platform. You can appear with pins, promoted search, and zero-speed takeover, which we explain below…

  • Branded Pins – your business appears as a pin, similar to Google My Business or in Sat Navs like Garmin. This displays to users who are nearby your local business.
  • Promoted Searchyour location is promoted to the top of the search results when someone is searching for a business similar to yours in your specified search area.
  • Zero-Speed Takeover – when the driver is at a complete stop in traffic or parked, a promotional ad appears at the top of the screen, this can be shown in specific areas.
waze advertising agency

On average, Waze users spend 438 minutes per month using the app. With much less competition than other platforms, you could get ahead of your competitors with Waze ads.

What results can I expect from Waze marketing?

If you are a business with a physical location, then you can expect to gain a huge amount of exposure within the Waze app. Unlike Google Maps navigation, Waze promotes local businesses to users, so those using the Waze app will be shown your business at the point they are most likely to make a conversion. Waze isn’t just for awareness either, after running several successful campaigns on Waze, we saw traffic to website and conversion actions online too. We will tailor your waze marketing to help you achieve your goals and deliver results.

waze marketing

Ready to reach users when they are within touching distance of your local business? Get in touch with our paid social team to see how we can help you!

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