Online games have a huge variety of uses ranging from viral marketing including competitions and being able to challenge friends to compete against eachother, through to getting your audience to spend longer on your web site and keep coming back for more. All of our games work across all platforms so can be played on PC, Tablet or Phone and make a great alternative to a standard marketing campaign.

Sharing an online game via Facebook or any of your other social channels can see much greater interaction and sharing than standard content and photos and the team at MCM Net can help create or refine a complete online marketing plan to make sure you get the most reach from your game.

As regards working with Deon and the team, they were absolutely brilliant. They worked hard to deliver on time, which they did and the actual game and CMS behind it is far better than I hoped to imagine.

Thank you all very very much.  A great job well done!!!

Tandi Gruenbaum Haven

Games for marketing

With such a huge amount of emails, social posts, banner ads and the many other digital marketing avenues it is hard to be heard above the noise. This is where a web based game can really help you stand out from the crowd. Our games are fully themed to your requirements and carry your branding and unique message throughout.

You can add a competition to your game or a high score table and encourage people to share with their friends for greater chances to win. The possibilities are endless and only limited by your and our imagination.

We have a wide range of games available that can be reskinned to your brand so your budget doesn’t have to be as large as you may think. We can also build any game from scratch so it is totally unique to your business and audience.

 

Games for retention and fun

Games can also be a great way of keeping your customers and fans loyal to your website and keep them returning. We’ve recently built the Chelsea FC Bridge Kids games that have been hugely successful at engaging their younger fans. There's plenty more to come too.

We’ve also built games to keep visitors to the NSPCC Childline site engaged and relaxed and even a small insurance broker has found adding games to their site has increased engagement and conversions.

When it comes to games on your website it is key to establish who your audience is and what they will engage with most. Any age or gender can be rewarded and enticed to visit your site with a game but each sector can have quite different views on what makes for a compelling game.

So whether it’s staring out the New Zealand All Blacks as we did for the Welsh Rugby Union, Word games as we did for Reader’s Digest, Saving Bandage Girl from Meat Boy as we did for PETA or simply playing golf, rugby or matching pairs – we can help find the right game for you.

 

Gamification

The term gamification can be applied to any of our game services. The concept is simple and as defined by the Oxford Dictionary it is "the application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service - gamification is exciting because it promises to make the hard stuff in life fun".

No more so is this true however than when applied to online learning and training portals. Learning that can be tough or dull can very soon be made into a fun experience.

We've produced internal training games for some well known brands to help staff learn more about their products or services or hone their industry knowledge in a fun and challenging environments. 

One client even had us build an entire virtual world in which their sales team could compete against eachother for prizes whilst learning key facts and stats they could later use when communicating with potential customers. They found staff engagement and knowledge levels were vastly increased compared to more traditional and may slightly less exciting methods! 

Whatever your aim we think we can think of a game to work for you.

 

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Featured projects

MCM Net have worked on a variety of acquisition campaigns for Marketing Week's Mini MBA, a CPD accredited MBA level course. We have developed innovative strategies and introduced new advertising platforms to broaden mini MBA's reach. We have seen some outstanding results, such as a 106% increase in bookings.

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Mini MBA in Marketing

Website

After a very tense and nerve-racking tender process we were thrilled to hear that we had once again being nominated as the preferred supplier for the redevelopment of the Cats Protection website. This complex and feature rich website made its debut in September 2019. 

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Cats Protection Redevelopment

Search Marketing

MCM Net were approached to generate a list-minute uplift in nominations for the Marketing Week Masters, one of the UK's best-known celebrations of true mastery in marketing. We worked under a tight deadline to implement a 2 week campaign across Facebook, LinkedIn and Google Ad which lead to a 10% increase in revenue.

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Marketing Week Masters