Charity Services

Pre Design Strategy & Planning

Before even considering the look and feel of your website we embark on a mission of discovery with you to establish exactly what will work for you and your audience. With as little or as much input from you that you’re able to provide we’ll look at similar charities jostling for the same audience as you, we’ll examine your current site, your organisations objectives and spend time learning your likely audience behaviours. We’ll then produce a realistic roadmap and redesign suggestions together with a suggested marketing plan if required..

It’s this stage of the process that many companies leave out only to find a very pretty site is produced that simply doesn’t deliver the required results. For many of our customers this is the most unexpected and rewarding stage of the process. By giving us a birds eye view and combining this with our experience of working with others in your sector you’re almost guaranteed to come away from one of our strategy sessions buzzing with new ideas!

Eligible Charities can claim a free session Click to apply

Strategy stages

Discovery and understanding session

Target audience analysis and segmentation

Competitor research and idea generation

Roadmap suggestions presentation

Roadmap refinement and design suggestions

What’s included:

  • Initial fact finding telephone consultation
  • Pre meeting initial research and discovery
  • Face to face discovery session
  • Competitor research
  • Analytics analysis
  • Adwords analysis if applicable
  • Audience evaluation and activity discovery
  • Donor research
  • Supporter profiling
  • Aims and goals understanding
  • Social channel overview
  • Roadmap report
  • Roadmap presentation
  • Design suggestions

MCM Net understood immediately the need to build a genuine and trusting relationship with us and encouraged and really challenged our thinking at every stage. Our website and social media presence has been improved dramatically bringing new donors to us and families who need our support. MCM are part of our team and two years on we still work with them to improve and develop our online presence, always working within our limited budgets.

Gill Gibb, CEO Tree of Hope
Tree of Hope Logo

Additional features & services to help you

Website build

A revamp with clear calls to action to engage & drive interaction

find out more

fundraising modules

Donations, Sponsorship, Shop, Gifts in Wills & more

find out more

Awareness tools

Integrated components for Campaigns, Events, News, Advice etc.

find out more

ongoing marketing

Planning, Advice, Handholding or Full Management

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