Microsites are dedicated, high impact websites that are perfect for advertising an event, promoting a brand or delivering a campaign.
Microsites can be adapted to contain rich media content, for example interactive product tours or video. These will increase a marketer’s ability to ensure click-throughs become sales. When developed for the purposes of marketing, campaign sites can play a vital role in converting your visitors to customers.
Unhindered by the limitations and restrictions of your main business site, microsites enable you to:
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Avoid the politics of corporate website change, yet maintaining corporate identity
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Quickly and effectively modify design/content
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Give visitors all the information they need in one package
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Be very cost effective as a method of advertising and maximise return on your marketing budget
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Be fun to use – so people will talk about them and circulate them
Some examples of microsites we've recently created for Haymarket Group can be seen at Film Brand Connections and Revolution Magazines Insider Guide.