Social media allows you to connect with a much wider customer base in order to increase brand awareness and increase the traffic to your website. Whether you like it or not, the conversation is happening with or without you. Whilst we wouldn't encourage simply 'jumping on the bandwagon', being involved and steering the conversations online surrounding your brand, product and services can deliver huge merits.
An example of this is a campaign that we recently executed for e-cloth. Our brief was to use Twitter to create awareness of how cleaning with e-cloth can improve the condition of certain allergies. Having successfully executed our strategy the campaign delivered the number 1 trending topic on Twitter, a reach of 409,907 Twitter accounts, with the hashtag #allergychat receiving 1,400 tweets from over 320 contributors throughout the duration.
Since MCM Net have been managing our social media accounts, the number of followers, interactions and engagements have well over doubled, something we were trying to achieve for years. They are always coming up with interesting and interactive content that engages our customers and really brings our brand to life.
As a team they always go over and above to exceed our expectations and I really cannot speak highly enough of them.
Tim Foster e-cloth
- #1Trending Topic on Twitter