Microsites are highly focused, high impact websites that lend themselves skilfully to promoting an event or brand or launching as part of a wider campaign. They are an extension of your current online presence; yet, their targeted approach is specifically designed to rise above the clutter and confusion of a complete corporate website overhaul.
Microsites can be customised to contain rich media content, such as 3D interactive product tours or rich direct response messaging, both of which enhance a marketer's ability to convert click-throughs into sales. When designed from a marketing perspective, campaign microsites can provide an engaging experience for your customers and can play a pivotal role in pushing your customers from looking, to buying, and achieving your campaign objectives.
This is an excellent marketing tool unhindered by the limitations and restrictions of your main business site.