A detailed competitor analysis is a must for any successful Search Engine Optimisation campaign. Without having an understanding of your online marketplace and the websites competing against your desired keyphrases, how can you gain an advantage?

Understanding competitors and their SEO activities can provide several benefits to your campaign. That’s why we like to analyse the competition for your desired keyphrases. We’ll decipher competitors’ online marketing strategies to exploit any weaknesses that exist and guide your SEO campaign in the right direction.

Come and talk to us. We’d love to discuss how our Search Engine Optimisation service can help get you ahead of the competition.

Understanding competitor actions

If you are not offering a groundbreaking new product, the chances are you’ll have many online competitors. The online marketplace is much more overcrowded than local marketplaces and therefore warrant due attention. Our Search Engine Optimisation service focuses on deciphering online competitor’s SEO strategies. We’ll analyse your competitor’s:

• PageRank value to understand your current positioning in relation to theirs and your future SEO potential
• Source and quality of inbound links to benchmark a standard and target for your campaign
• Domain age to establish your potential against key competitors