It is no longer enough to have an amazing website. To be successful online, it’s key to partner with a specialist SEO agency that understands your business, your competitors and the marketplace in which you operate.
SEO is a vital part of any successful online marketing strategy and the first major component in gaining greater levels of traffic and enquiries to your website. The core process of all our campaigns is logical, effective and easy to understand – starting with identifying and selecting keywords or phrases relating to your product or service offering, before then implementing an on-page and off-page optimisation campaign that compliments; to find out more our ‘SEO Process’, view the key stages below.
What’s more, our SEO campaigns and reporting is bespoke and moulded to suit your specific business needs; we can gauge success against whatever KPIs you consider to be indicative of success and we’re not happy until you’re happy.
To find out how we can help grow your business too, please contact us for an informal chat.
Keyphrase Analysis
Keyphrase analysis establishes which keyphrases potential customers are using to find your products and services and for which your site needs to be achieving strong natural results. We'll work with you to select the keyphrases that will generate increased search engine traffic and a maximum return from a business perspective.
Competitor Analysis
Understanding competitors and their SEO activities can provide several benefits to your SEO campaign. We'll decipher competitors' online marketing strategies to exploit any weaknesses that exist and to guide your SEO campaign in the right direction.
On-Page Optimisation
Having established the phrases your audience is using to find your products or services, on-page optimisation is the process which ensures that your website appeals to search engines when users search for such phrases.
We'll ensure that your website content is written in a way that is appealing to search engines for the given phrases without being overfilled; optimising the meta fields (meta titles and descriptions), images and alt tags across the site to ensure that those elements seen chiefly by the search engines highlight the page's relevancy for the given phrases.
Off-Page Optimisation
As important as the content on your site is, the links to your website are just as crucial. Our search engine optimisation service focuses on establishing the maximum number of relevant, quality links back to your site from:
- Article syndication
- Blog submissions
- Directory submissions
- Social bookmarking
- Press Release distribution
- Directory submissions
Analytical Reporting
It's crucial to know what's really happening on your website. That's why we report each month on the current performance of your website both in terms of search engine rankings and visitor engagement. We like to keep our clients informed throughout the campaign.