Don’t be fooled into thinking that your mobile strategy can wait as "it's only mobile users that are missing out". If you haven't done so already, this is something that urgently needs considering in 2017 as the gulf between mobile & desktop is just going to increase. Afterall if you're not there, one of your competitors will be…

Mobile devices are now being used for much more than just communicating with people. They are being increasingly used for social networking, browsing the internet and also shopping, which means you can’t ignore the importance of mobile.

84% of small businesses who have invested in a mobile presence say that they see immediate and long-term benefits.
Web.com

Mobile marketing strategywhy its important

 

Mobile marketing is vitally important because:

  • Nearly half of users’ time online is spent on mobile.
  • Most journeys start on mobile and finish on desktop.
  • Mobile searches exceed desktop searches.
  • Search engines favour mobile friendly sites over those that have not been optimised for mobile users.

Having a clearly defined mobile marketing strategy allows you to specifically target mobile users, with the correct message at the correct time.

Benefitfrom our years of experience

Years before mobile marketing became fashionable, we at MCM Net had a mobile first approach and have the experience to implement a mobile strategy that generates demonstrable returns on investment. As part of our mobile marketing service we:

  • Make sure that your website is fully optimised for mobile (responsive).
  • Implement a mobile-centric user journey.
  • Optimise your website and ‘keywords’ for Google’s mobile index.
  • Implement paid campaigns specifically directed at positioning your products and services to mobile users.
  • Create mobile specific email marketing campaigns that target users on the go.
  • Analyse and feedback on the results achieved and continually refine and adjust the strategy as necessary to deliver against the agreed KPIs.

Our results based, conversion driven process has worked for many of our clients and would work for you as well.

To find out how we can improve your mobile strategy, contact one of our experts now.

Get in touch today

Featured projects

Website

The Know published by One Media and Creative Limited, combines content from the Times of Tunbridge Wells and So Magazine and is a valuable source of information if you want to keep up to date with what is happening in and around your area.

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The Know

Website

Stone Marketing, based in Tonbridge Kent, sell a range of luxury accessories, stationery, gifts and art products to UK shops. They wanted to create a standalone website for their Washi tape product range. The website needed to be fresh, colourful and engaging to showcase the wide range of designs and patterns available

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MT Masking Tape (Stone Marketing)

Search Marketing

Carp Co is one of the largest Ornamental fish farms in the country who offer a delivery service for purchases. Coming to us for digital, they wanted to increase both brand awareness and the number of sales through their website. Since managing their AdWords we've managed to increase their sales by 70% and decrease their spend by 31%.

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Carp Co