Don’t be fooled into thinking that your mobile strategy can wait as "it's only mobile users that are missing out". If you haven't done so already, this is something that urgently needs considering in 2017 as the gulf between mobile & desktop is just going to increase. Afterall if you're not there, one of your competitors will be…

Mobile devices are now being used for much more than just communicating with people. They are being increasingly used for social networking, browsing the internet and also shopping, which means you can’t ignore the importance of mobile.

84% of small businesses who have invested in a mobile presence say that they see immediate and long-term benefits.
Web.com

Mobile marketing strategywhy its important

 

Mobile marketing is vitally important because:

  • Nearly half of users’ time online is spent on mobile.
  • Most journeys start on mobile and finish on desktop.
  • Mobile searches exceed desktop searches.
  • Search engines favour mobile friendly sites over those that have not been optimised for mobile users.

Having a clearly defined mobile marketing strategy allows you to specifically target mobile users, with the correct message at the correct time.

Benefitfrom our years of experience

Years before mobile marketing became fashionable, we at MCM Net had a mobile first approach and have the experience to implement a mobile strategy that generates demonstrable returns on investment. As part of our mobile marketing service we:

  • Make sure that your website is fully optimised for mobile (responsive).
  • Implement a mobile-centric user journey.
  • Optimise your website and ‘keywords’ for Google’s mobile index.
  • Implement paid campaigns specifically directed at positioning your products and services to mobile users.
  • Create mobile specific email marketing campaigns that target users on the go.
  • Analyse and feedback on the results achieved and continually refine and adjust the strategy as necessary to deliver against the agreed KPIs.

Our results based, conversion driven process has worked for many of our clients and would work for you as well.

To find out how we can improve your mobile strategy, contact one of our experts now.

Get in touch today

Featured projects

WebsiteSearch Marketing

We provide Makespace Self-Storage a full range of digital services including web development, SEO and PPC. Our main goal at the outset of the project was to drive enquiries in order to meet their growth targets. Over the last year we have seen a 119% increase in organic sessions, 668% increase in conversions & a 30% decrease in cost per conversion!

View project

MakeSpace Self Storage

WebsiteCharities

After a competitive five-way pitch, Cats Protection awarded the redevelopment of their website to MCM Net. Their old site had an online donation process that was complicated, navigation that was confusing and an outdated design. The new website is visually engaging, incorporates a streamlined donation process and a simple, consistent navigation.

View project Download case study

Cats Protection

Website

Flooring Library approached us to build a website to showcase their portfolio of suppliers. The website makes the finding of supplier and product information easy and provides a mechanism whereby companies can request a listing as well as update their products. The website received very positive reviews and we are now working on their next project!

View project

Flooring Library