Campaign microsites
From brand promotions to event advertising
Propel your message through a targeted microsite
Microsites are dedicated, high impact websites that are perfect for advertising an event, promoting a brand or delivering a campaign. They are designed to act as an extension of your present online platform; but their focused approach is designed to have more a direct approach thus rising above the confusion of a corporate website. As online marketing continues to grow in popularity, a great number of organisations use microsites as a pivotal part of their promotional campaigns.
Microsites can be adapted to contain rich media content, for example interactive product tours or rich direct response text messaging. These will increase a marketer’s ability to ensure click-through become sales. When developed for the purposes of marketing, campaign sites can play a vital role in converting your customer from looking into buying thus achieving campaign objectives. They do this largely by creating an engaging environment for your potential customers.
Unhindered by the limitations of your main business site, microsites enable you to:
Benefits
Avoid the politics of corporate website change, yet maintaining corporate identity
Quickly and effectively modify design/content
Give visitors all the information they need in one package
Be very cost effective as a method of advertising and maximise return on your marketing budget
Be fun to use – so people will talk about them and circulate them
Microsites are a cost effective way of obtaining many of the advantages normally associated with TV advertising, but at a fraction of the price! Maintenance costs for microsites are very low as once they have been created and the initial online promotional campaign launched it runs largely by itself. The cost of a microsite is equivalent to placing an advert in a national newspaper, however a microsite will carry your message for as long as you want it to, thus constantly targeting a stream of potential customers.